Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.).
Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
Speak and present both internally and externally to promote the story of our product.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Assist with event planning, including working with vendors, event coordinators, and design teams.
